January 28, 2026
This latest spin-off report from our "Crafting tomorrow" study on shaping future-proof organizations, examines how to turn AI into a strategic enabler. Specifically, it explores why it is important to successfully embed AI in every aspect of corporate culture, skill development, and people's whole way of thinking.
The transformative power of AI is widely recognized across all sectors of business and industry. Increasingly, organizations are realizing that launching AI initiatives should not be limited to tech-savvy individuals. The most successful companies are those that embrace a clear and purposeful strategy: their leaders systematically connect AI to well-defined business objectives, creating a strong foundation for progress. At the same time, employees are actively encouraged and empowered to advance meaningful AI applications within this strategic framework. This collaborative approach enables organizations to unlock the full potential of AI and achieve sustainable success.
Why does AI so often fail to deliver on the transformation hype?
Many organizations remain stuck in a semi-mature stage of AI implementation, where progress is slowed by fragmented initiatives, weak strategic alignment, and underinvestment in core capabilities like data infrastructure, governance, and talent development.
This limited maturity highlights that organizational readiness is not just a technical hurdle - it's fundamentally linked to people strategy. Moving beyond this plateau requires more than deploying algorithms, it demands a workforce that understands, trusts, and collaborates effectively with AI. To advance, organizations must invest in upskilling, foster a culture of innovation, and redefine roles to integrate human and machine strengths.
Embed AI in culture, skills, and mindset
The solution preferred by top-performing organizations essentially involves a shift in focus. Leadership takes ownership of AI and sets an example, demonstrating the value of AI in practice and encouraging people to try things out and learn from failures without fear. This nurtures a culture that is willing to dare new approaches while allowing staff to hone their digital and AI skills. Over time and with the right training, AI fluency naturally permeates the organization.
The report concludes with crucial takeaways for organizations seeking to establish AI as an integral part of their people's thinking, capabilities, and culture. For more information, download the full report below.
RB contacts
Cyrus Asgarian, Senior Partner
Viktoriya Bondarets, Senior Partner
Fabian Huhle, Senior Partner
Jann Oetken, Principal